" The horror thriller, toplining Emraan Hashmi , Bipasha Basu and Esha Gupta , follows the psyche of someone who has seen his best and worst phases, and the heights one goes to just to stay on top. With the right mix of ingredients that have become the Bhatts' success formula, this movie, directed by Vikram Bhatt , narrates the tale of a fading superstar's vengeance against a rising star.

Even though the promo of the 3-D horror received favourable response, the makers promise audiences more than what meets the eye. Mahesh elaborates, "Take the Olympics for example, people have come to believe the fact that if one doesn't win the gold there's no achievement.

Whether sports, academics, or even the film industry, we are getting obsessed with being Number 1, pushing people to the edge in attaining the impossible." Stressing that Raaz 3 deals with the dilemma that all of us are part of, he continues, "It shocks you with the things a reigning star would do just to hold that title, the length they go to, to achieve glory and immortality.

It alarms you with the consequence of what happens when desire turns evil." In the same vein, Vijay Singh, CEO Fox Star Studios, is enthusiastic about the story set in Bollywood .

He says "Its narrative grips you and takes you into the dark world of desire, lust and black magic. The 3D is the cherry on the cake.

The film will be an eye-opener." Raaz 3, presented by Fox Star Studios and produced by Vishesh Films , releases in theatres on September 7 (less)