But down-to-earth that he is like most of his Southern counterparts, these titles don't affect him. "What excites me is the body of work rather than just the body," he says.

What Rana is also referring to is his steamy images that are currently in circulation. These are the bare bodied reference shots for Ramu's next which is a romantic thriller.

"I have worked very hard on my body to get this look," he says. Now that he has entered Bollywood in a big way giving competition to many heroes out here, there have been rumours of Rana shifting base and settling down in Mumbai.

But squashing these rumours, Rana cleared that he will never do so. And his reasoning is that he takes less time in flying down from Hyderabad to Mumbai as compared to travelling between two suburbs in Mumbai.

"Also, I have a huge house in Hyderabad and there is lot of privacy there, so why should I buy a house in Mumbai?" he says. But yes, Rana has decided to have an office space in Mumbai.

"I have been operating from hotels which I want to change," he says. And when it comes to romance, the 27-year-old actor says that he is leading a "boring" life.

Bring up the Bipasha Basu topic, and he reiterates that they are good friends. "Bipasha has been in the industry for long and she knows how it works, and I come from a family that has been into business for last 50 years.

These rumours don't affect me," he says. "I wake up early, go for my shoot, come back and hit the gym.

I have no time to fall in love," he signs off (less)