Vidya has been a part of many commercial campaigns before, but this could be her first as a brand ambassador. However, the measly 30 lakh that she is rumoured to be getting for this does not match up with the kind of success she's achieved onscreen.

Says a source, "The endorsement is for a new venture in apparel by a big jewellery brand. Even though Vidya has not really lived in Kerala, she is a Malayali, and that brings in the local connect.

She may have also agreed for the same reason. Of course, Vidya is a big name now, and she really deserves more.

" Attempts to elicit a response/comment from the actor were in vain as Vidya is, apparently, on a contract that prevents her from talking to the media till June. Even in Bollywood there seems to be no logic on how endorsement deals are made.

Actors' remunerations are, mostly, not commensurate with their talent. For example, Katrina Kaif and Deepika Padukone get paid far more than Vidya Balan.

Even more frustrating is the fact is if you were to go by the reasoning that an actor's remuneration should match up to their box office status, Vidya has been shortchanged for all these years. Take just two recent examples: The Dirty Picture and Kahaani .

Both films doubled their investment at the box office, got very decent satellite right prices and even got good revenues from overseas markets. Yet, today, Vidya, called a hero by both her filmmakers, Milan Luthria and Sujoy Ghosh, is still to break into the 2 crore price bracket.

Whereas Katrina and Deepika are offered 2.5-3 cr without any negotiation.

Honestly, guys, don't you think she deserves more? (less)