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The two Indian Idol finalists drew a combined tally of seven crore SMS votes between September 14, when the lines were opened for voting, and September 23, when the voting ended. Prashant won the top prize and Amit was content with runner up- but guess who is laughing all the way to the bank? Each SMS is worth Rs 3; that is a cool Rs 21 crore in Sony Television’s kitty, thanks to the vast number of Indians seduced by the magic of the reality show.
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source: www.gossipbollywood.com
21 Jul 2012
