One so much so that the superstar bagged many awards for the unique and technology-driven promotion, and now it is producer-actor Saif Ali Khan's turn who is readying for his film Agent Vinod's March release. As part of the marketing and promotions of the spy-thriller, the makers have tied up with the fast-food giant McDonald's to launch an exclusive comic book.

If that wasn't all, Saif also plans to launch a Playstation 3 game, all of which revolve around 'Agent Vinod' which has been shot over 12 countries, including Morocco, Russia and Latvia . Talking about the concept of the game, says Saif Ali Khan , an avid gamer himself, "At each level, the gamer will be provided with clues to nail the bad guy, who could range from a ' chaalu ' (street smart) knife-wielding dada (don) from Mumbai's dark underbelly to an international mafia kingpin.

If the baddie is killed in the shootout, the gamer earns points and moves on to the next level." Saif further adds, "When the first CDs came out, I was hooked.

I was lost in this dark virtual space. If the film works, we are planning to build 'Agent Vinod' into a brand.

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