On Monday, the actor made sure his 2008-birthday-bash-born rivalry with Shah Rukh Khan stays active as well. Salman, who was scheduled to attend a press conference for a travel website that he endorses around 11.

30 am, got it postponed to make sure it clashes with SRK's event at another end of the city. Interestingly, SRK's event to announce his IPL team's tie up with a mobile brand was held at a Bandra five star close to both the Khans' respective homes.

Initially, the organisers for Salman's conference too had tried to book the same hotel. However, due to Shah Rukh's prior bookings, they had to shift their venue to another suburban five star in Kalina.

According to our source, when Salman learnt the reason for this shift in venue, he immediately asked the organisers to postpone his event by two hours. So late on Sunday night, people started receiving messages intimating them about a change in schedule for the event to be held on Monday afternoon.

And now, Salman's event was scheduled for 1.30 pm as opposed to SRK's 1 pm conference.

Needless to say, this divided the media attention considerably. Moreover, on Monday, the stars who are known to reach media events late, managed to walk in for their respective press conferences around the same time.

"It was a refreshing experience to have Salman walk in on time. He reached the venue by 1.

35 pm. Shah Rukh on the other hand reached his conference at 1.

55 pm," added the source. Salman's sudden wish to postpone his media event may have had nothing to do with his archrival's conference.

But the changed timing was too close to the other event for this being a mere co-incidence. Perhaps this is one mystery only Salman can solve (less)