While the movie has been conceptualised by Ameesha's good friend and producer Kunal Goomer, we hear that the actress has zeroed in on the director herself. The film will mark ad-maker Mehul Atha's debut as a director.

He has shot numerous ads with many top models and also with the likes of Amitabh Bachchan and Priyanka Chopra. The movie, which has all the ingredients of a youthful entertainer, also packs in family values, and will see, for the first time, Ameesha playing two different characters.

A source tells us, "Besides her own double role, Ameesha is looking forward to romancing two heroes on-screen. And the two actors will have important roles in the film.

As far as other details go, the movie will be shot extensively in Punjab and London." Apparently, the music for the movie is currently being worked upon.

When contacted, Goomer told us, "Contrary to the double roles seen so far in films like Seeta Aur Geeta or ChaalBaaz , this one stands completely apart in its portrayal. I have attempted to create Ameesha's character in just the same way that Rakesh Roshan did in Kaho Naa.

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Pyaar Hai . The dual roles will be in complete contrast — one is that of a sweet Punjabi girl and the other is a sexy hot diva.

Both will be challenging for her." (less)